CeraVe / L’Oréal

Services:
Illustrations and BTL designs for merchandising and brand activations.

Client:
I collaborated with Jampro, a Panama-based advertising agency that manages Adidas, CeraVe, and L’Oréal campaigns in Central America.

Project:
I created illustrations for merchandise and BTL marketing materials used in brand activations across Guatemala, Costa Rica, and Panama. One of my key contributions was a series of stickers designed to promote self-confidence and embrace natural beauty. CeraVe especially appreciated the illustrations, leading to a five-year licensing agreement for their use in South American merchandise.