COFFEE PARTY

Character design and brand design proposal for a coffee party event for teenage girls.

This was one of the proposals I developed for a group that creates safe spaces for teens and young women to meet and develop friendships. This visual identity was created for their coffee party event. Since the concept focused on friendship, I designed a central character, the coffee mug, along with different types of friends (a doughnut, sandwich, protein bar, and sweet Guatemalan bread) to convey the idea: “Coffee gets along with everyone.”
I also proposed that all the characters would give each other flowers, which led to the creation of a series of stickers that the girls could exchange whenever they met a new friend at the event.