MUJER

This was a branding proposal for a women's event organized by Casa de Dios. The primary communication channels were social media, particularly Instagram posts and Stories.

The event focused on the theme of generations, so I proposed using the tree as the central visual element to represent both roots and fruit, symbolizing heritage and growth. I combined these elements with a soft, playful K-pop-inspired aesthetic to create a fresh and memorable visual identity.

For the event merchandise, I proposed a series of mini plush keychains featuring the tree characters, designed to be attached to purses as a lasting reminder of the event.

The goal of the branding project was to create a fresh, sweet, and memorable identity that would resonate with women and encourage them to remember the conference's message long after the event.