MUJER

This was a branding proposal for a women’s event organized by Casa de Dios, with social media, particularly Instagram posts and Stories, as the primary communication channels.

The event centered around the theme of generations, so I proposed the tree as the main visual element, using its roots and fruit to symbolize heritage, connection, and growth. I combined this concept with a soft, playful, K-pop-inspired aesthetic to create a visual identity that felt fresh, contemporary, and memorable.

To extend the identity beyond digital media, I proposed a series of mini plush keychains featuring the tree characters. Designed to be attached to purses, these collectible pieces would serve as a tangible reminder of the event and its message.

The goal was to create a sweet, approachable, and distinctive visual identity that would resonate with women while helping the conference’s message remain memorable long after the event.