Ruff St.

Services: 

Branding, logo illustration style, and packaging

Client:

Ruff St. is an independent pet accessories brand, especially focused on dog owners. They create visually appealing posters and products that promote responsible pet ownership in urban environments. Their mission is to encourage cleanliness in the city by offering stylish bags and accessories that help dog owners always be prepared to clean up after their pets.

Project:

I was responsible for developing the brand identity, including the logo, illustration style, and packaging. I also created a series of illustrations for one of their bag collections inspired by New York City, as well as two promotional posters aimed at encouraging people to keep the streets clean.